How to Market a Casino

The word casino has become synonymous with gambling and games of chance, but casinos are much more than just places to play poker and baccarat. Today’s casinos offer food, entertainment and luxury hotel facilities along with gaming facilities. They’re like indoor amusement parks for adults. But the vast majority of the revenue—and the fun—comes from betting. Slot machines, blackjack, poker and craps are among the most popular options.

The etymology of the word “casino” reflects this multifaceted nature. It’s an Italian word that originally meant “villa” or “summerhouse.” By the 17th century, it had come to mean a social club or meeting place for friends and acquaintances. Over the centuries, it grew to encompass more and more pleasurable activities. Today, casinos are some of the most exciting, vibrant and expensive entertainment destinations in the world.

But how do they pull in these enormous profits? In this article, we’ll explore tried and true casino marketing strategies to boost discoverability and drive new visitors.

While the games themselves are a major draw, casinos rely on other amenities to keep their patrons coming back for more. They offer a wide array of food and beverages, including alcoholic drinks like martinis and vodka. And they often feature high-profile performers like pop, rock, jazz and other artists. They also use decor to trick the eye, such as tinted windows that make it impossible to tell what time of day it is outside. Lastly, they encourage heavy drinking to lower inhibitions and cloud judgment.