How Casinos Make It Difficult to Stay Away

When you walk into a casino, you likely feel a burst of adrenaline. Maybe you’ve walked in with confidence and a wallet full of money, or you were lured by the promise of glamour and excitement that casinos are known for. Either way, hours later you’ll likely have no idea what time it is, how many drinks you’ve had, or how much of your hard-earned money you lost. In order to ensure the maximum profit, casinos use a variety of tricks and tactics to encourage you to gamble more and more. From lights and sounds to physical design, they do whatever they can to make it difficult to step away from the tables or slots.

Most casinos are set up like mazes, with tightly-packed arrangements of games and purposefully obscured exits. This design makes it difficult for people to leave, even when they are losing. They also try to discourage exiting by offering comps like free meals, hotel rooms and show tickets. These rewards are based on the amount of money a person spends at the casino and are designed to keep them playing.

Casinos are often located in beautiful destinations with luxury hotels and spas, top-notch restaurants and entertainment options. They’re the perfect venue for events and group business, and should include marketing strategies to attract this type of traffic. Consider leveraging Cvent’s Competitive Ads and Search Ads to get your casino in front of event planners when they are searching for solutions.