The Best Casino Marketing Strategies

The casino is a unique addition to the local economy and a destination that attracts the right kind of audience. But a casino’s competitiveness depends on the ability to stay on top of the latest event trends and marketing strategies. In this blog post, we explore some tried and true casino marketing strategies that will give you the edge you need to stand out from your competition — now and in the future.

Beneath the varnish of flashing lights and free drinks, casinos are built on a bedrock of mathematics, engineered to slowly bleed patrons of their cash. For years mathematically inclined physicists have sought to turn the tables, using their knowledge of probability and game theory to exploit weaknesses in the rigged system.

Martin Scorsese’s Casino is one of the most famous movies that depict the glitz and glamor of Las Vegas, but that’s only part of the story. The movie also lays bare an intricate web of corruption that centered in Vegas, with tentacles reaching into the Teamsters unions, Chicago mob, and politicians.

To maximize their profits, casinos need to be able to predict the odds of winning and losing for each of their games. This is a complex task that requires the expertise of mathematicians and computer programmers called gaming analysts. These mathematicians calculate the house edge and variance for each game, which helps them predict how much of a profit they will make from each bet and how many games they need to run to break even.